Prancing Through The BS!

"Groagun" (groagun) 02/03/2016 at 14:13 • Filed to: None

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I found this Ferrari logo art on Google and thought while simple in execution, it really does or can, go deep into the state of the company at the moment.

A company steeped in history, deep and rich beyond the reach of mere mortals and truly in a class all of their own. They exist in the aether and occupy an atmosphere that others aspire too but can only dream of.

That history and reputation is earned! It wasn’t handed to them or theirs by default, they earned it.

Having such a strong past can be both a blessing and a curse and the current man at the helm just doesn’t seem to know what to or how to use it and apply it moving forward.

Under Sergio Marchionne the logo should look more like this:

As I’m sure you can tell or if you have read any of my earlier posts, I’m no fan of Mr Marchionne.

I think he’s an overly ambitious man who is completely out of touch with the common man, or even the upper sub set of ‘Ferrari Owners’. He truly seems to have difficulty with other human beings period!

I simply expect from Mr Marchionne, the stewardship of the company that will let it see and fulfill it’s potential in the years that follow his reign. In other words, do the right thing and guide the company on the path to future success. What that/those right thing(s) are is why I’m writing this today.

AutoBlog Ferrari Stock Price Drop

I don’t care if the stock price rises to record highs or falls to abysmal depths, it makes no difference to me what so ever. I do however have a question as to whether or not ‘going public’, even in limited quantity, is the best thing for Ferrari?

I’m struggling with this very question for the company I’m involved with now and I’m falling on the side of not going public. I know what it means financially either way and it’s a big difference but I’m questioning the very nature and structure of the free market when it comes to the health and well being of the company moving forward.

Mr Marchionne scoffs at the very idea of Ferrari producing an SUV but if his shareholders deem it good and profitable then why not, and can he or should he stop that move? The simpler question to start with is this: If Ferrari built and SUV, could they sell it and would it be profitable?

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Yes is the answer and we all know it. And now that Ferrari has shareholders, even in small numbers, they have a say as what the company does and can influence the majority stake holders. The idea of a Ferrari SUV is completely on the table.

Let us not forget the Porsche Cayenne debate that took place not so long a go and now represents %50 of total Prosche profits.

Remember what the last guy said before he left the building, or was shown the door to be more exact? I wrote about it here !!!error: Indecipherable SUB-paragraph formatting!!!

Today of course we have the Ferrari LaFerrari, stupidest name ever, and other projects in development to use electrification for both performance and fuel economy. Truthfully I don’t think they care one iota about fuel economy but countries and cities do so they have to address it by mandate and law.

Is Mr Marchionne spewing the same BS as his predecessor? Of course he is. Will Ferrari produce and sell a SUV? I have no idea and really I don’t care.

Ferrari is NOT a car company! Yes you can get a car from them, more than likely you will have nothing more than a t-shirt or ball cap but that represents in it’s purest form , what Ferrari is.

You wear the logo on your chest or head to be apart of and represent to the world, the idealism of the glory of the past and present of the company that sells dreams.

It truly is secondary that the 458 Italia may be the best sports car ever made, ever! Even if you hate Ferrari, that car was a watershed moment in recent times. You can go through their past and pick out 10-20-50 different cars that represent somethig special, not just to you but the world at large and in a way that the car or even the sum of it’s parts represents.

Ferrari doesn’t make cars, they make dreams. You and I can buy them, if you have enough bank. It should be hard to obtain, they should be rare. Some asshole in Manhattan trading stocks who couldn’t care any less about Ferrari or what it does and sells should never have a say as what the company does.

Ferrari was an authoritarian kindom and should remain so. It’s not politically correct, it’s not warm and fuzzy, it’s not fair and it never should be.

Baeromez > Groagun 02/03/2016 at 15:16

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TL;DR

EDIT: Okay, I read all of that and I have no idea where you’re going with this.

- First you say that Ferrari should be beholden to their shareholders and build an SUV because it would be profitable.

- Immediately thereafter you say you don’t care if they build an SUV or not.

- Next you say that the most important thing that Ferrari makes is T-shirts and merchandise.

-Then you say that Ferrari should not be beholden to shareholders and should do whatever the head of Ferrari wants to do, even though you thoroughly bashed him at the beginning of the essay.

I’m just confused.

Groagun > Baeromez 02/03/2016 at 16:06

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Excellent, you are as confused as I am, about the company.

- Ferrari is beholden to it’s shareholders. It doesn’t matter what you or I think about that, that’s the law.. They should have never opened that door to begin with.

- I personally, don’t care if they build a SUV or not.

- Ferrari makes more money off of merchandising than it does off the sales of cars. It is more important, seriously!

- Ferrari should be run by a dictator. I just want that dictator to be smarter than Marchionne.

I hope that clears things up slightly for you, thanks.